How a Life-Changing Moment Pushed Me All-In on AI
Published on
Reading Time
4 mins
A Wake-Up Call I Didn't See Coming
You know how life has a way of throwing you curveballs when you least expect it? That was me. A few years ago, I was powering through life, juggling business, family, and everything in between. At 37 years of age, I thought I had time and plenty of it. But then I got hit with the kind of news that stops everything in its tracks. Cancer.
Suddenly, all the big plans, goals, and projects I was ‘getting around to’ didn’t seem so far away anymore. When you’re faced with something that makes you question how much time you’ve got left, your priorities shift rather quickly.
That moment changed everything. It forced me to zoom out and look at what really matters. I had always known that our time was precious, but I had never realised how precious it is until this moment hit. If I was going to spend my time working on something, it needed to matter and that’s when I started to go all-in on AI.
Why AI? And Why Now?
I’d been in the tech and business space for years, working across defence, startups, and with business leaders around the country. I followed the metaverse trend for some time and was heavy into the crypto space, so I had seen new technologies emerging before, but something about AI felt different, it offered a completely new way of doing the things we've always done and it was clearly going to be the biggest technological shift we've seen since the internet.
Business owners were (and still are) completely overwhelmed. With many still struggling to effectively use social media correctly, all these new AI tools popping up daily was going to be a huge challenge for many. I saw a huge gap between people talking about AI and actually doing something meaningful with it and given my past experience with tech and business, it seemed like a crossover that was meant to be.
So I took everything I knew about business strategy, tech, leadership, innovation and poured it into this one mission: helping entrepreneurs and leaders build the businesses of tomorrow using the power of AI.
The Book That Started It All
Some people journal their thoughts and feelings after a near death experience, but coming out the other side of treatment, I was fully focused on putting together ideas, prompts, and frameworks. What started as a collection of thoughts turned into my first ever book which became an Amazon best-selling book in just a few weeks. Launched just a weeks after ChatGPT was launched, AI Tactix for Small Business, acts as a simple guide and introduction into AI and automations.
The book became a springboard for keynote talks, strategy workshops, and most importantly, real results for business owners who were ready to take action. It’s simply about empowering business owners and giving them clarity so that they know exactly where to start.
Today, I’m lucky enough to work with some incredible leaders and teams across the country to help build the businesses of tomorrow.
Let’s Build What’s Next
I want to help create businesses that are intentional, future-ready, and human at their core. Ones that actually give them time back, so many business owners fall victim to trading their time for results, AI gives them the ability to completely rethink how their business is structured and where their time is best spent.
If you’re feeling stuck, overwhelmed, or just unsure what the first step is... you're not alone. But the good news? The future of your business is something you can design.
