PRIVACY POLICY

Last Updated: 31/10/2025

1. INTRODUCTION

Reddrop Group Pty Ltd trading as Gavin Reddrop (ABN: 70 626 690 622) ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our website, services, or providing us with your personal information, you consent to the practices described in this Privacy Policy.

2. INFORMATION WE COLLECT

2.1. PERSONAL INFORMATION

We may collect the following types of personal information:

• Identification Information: Name, email address, phone number, business name, job title, postal address

• Account Information: Username, password, profile information

• Payment Information: Credit card details, billing address, transaction history (processed through secure third-party payment processors)

• Professional Information: Business details, industry, company size, job role

• Communication Information: Correspondence with us via email, phone, chat, or social media

• Technical Information: IP address, browser type, device information, operating system

• Usage Information: Pages visited, time spent on site, links clicked, access times

• Marketing Preferences: Communication preferences, interests, program preferences

• Program Participation Data: Progress, completion status, assessment results, implementations

• Testimonial Information: Reviews, feedback, case study information, photos, videos

2.2. SENSITIVE INFORMATION

We do not intentionally collect sensitive information (as defined by the Privacy Act 1988) unless necessary for specific purposes and with your explicit consent.

2.3. HOW WE COLLECT INFORMATION

We collect personal information through:

• Website forms (contact, registration, checkout, lead magnets)

• Email communications

• Phone conversations and video calls

• Social media interactions

• Workshop and event registrations

• Program applications and onboarding

• Customer support interactions

• Surveys and feedback forms

• Cookies and tracking technologies

• Third-party platforms we use (payment processors, email platforms, etc.)

3. USE OF COOKIES AND TRACKING TECHNOLOGIES

3.1. COOKIES

We use cookies and similar tracking technologies to:

• Remember your preferences and settings

• Authenticate your login

• Analyze website traffic and user behavior

• Personalize content and advertisements

• Track marketing campaign effectiveness

• Improve website functionality and user experience

3.2. TYPES OF COOKIES WE USE

• Essential Cookies: Required for website functionality

• Analytics Cookies: Help us understand how visitors use our site (Google Analytics, etc.)

• Marketing Cookies: Track your activity for advertising purposes

• Preference Cookies: Remember your settings and choices

3.3. MANAGING COOKIES

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our website.

4. HOW WE USE YOUR INFORMATION

We use your personal information for the following purposes:

4.1. SERVICE DELIVERY

• Provide programs, courses, consulting, and other services you've purchased

• Process payments and manage your account

• Deliver digital products and course materials

• Facilitate access to workshops, webinars, and events

• Provide customer support and respond to inquiries

• Communicate about your program progress and participation

4.2. BUSINESS OPERATIONS

• Process and fulfill orders

• Manage payment plans and subscriptions

• Send transactional emails (receipts, confirmations, account updates)

• Administer our business operations

• Maintain records for legal and accounting purposes

4.3. MARKETING AND COMMUNICATIONS

• Send newsletters, educational content, and promotional materials

• Inform you about new programs, services, and offers

• Share relevant content based on your interests

• Conduct market research and surveys

• Request testimonials and reviews

• Segment audiences for targeted marketing

4.4. IMPROVEMENT AND ANALYTICS

• Analyze website usage and user behavior

• Improve our services, programs, and website

• Test new features and content

• Understand customer preferences and needs

• Measure marketing effectiveness

4.5. LEGAL AND SECURITY

• Comply with legal obligations

• Prevent fraud and abuse

• Protect our rights and property

• Enforce our Terms of Service

• Resolve disputes

5. USE OF ARTIFICIAL INTELLIGENCE (AI)

5.1. AI IN SERVICE DELIVERY

We use AI technologies to:

• Generate and personalize content

• Analyze data and provide insights

• Automate routine tasks and communications

• Improve customer experience

• Enhance our programs and methodologies

• Create educational materials and resources

5.2. AI DATA PROCESSING

When using AI services:

• Your information may be processed by AI systems (including third-party AI providers)

• We take reasonable steps to ensure AI providers protect your privacy

• We do not use your personal information to train publicly available AI models

• AI-generated insights are used to improve services, not sold to third parties

5.3. YOUR RIGHTS REGARDING AI

You have the right to:

• Know when AI is being used to process your information

• Opt out of certain AI-powered features where practical

• Request human review of automated decisions that significantly affect you

6. DISCLOSURE AND SHARING OF INFORMATION

6.1. WE MAY SHARE YOUR INFORMATION WITH:

• Service Providers: Third-party vendors who perform services on our behalf (payment processing, email delivery, hosting, analytics, customer support)

• Business Partners: Strategic partners who help deliver our services (with your consent)

• Professional Advisors: Lawyers, accountants, auditors, and other professional advisors

• Legal Authorities: Government agencies, law enforcement, or courts when required by law

• Business Transfers: In the event of a merger, acquisition, or sale of assets

6.2. THIRD-PARTY SERVICES WE USE

We use the following categories of third-party services that may access your information some of these include but are not limited to:

• Payment Processors: Stripe, PayPal

• Email Marketing: ConvertKit, Mailchimp

• Course Platforms: GoHighLevel, Kajabi

• Video Conferencing: Zoom, Google Meet

• Customer Relationship Management (CRM): GoHighLevel, Notion

• Analytics: Google Analytics, Facebook Pixel, LinkedIn Insights

• Communication Tools: Slack, Circle, Discord

• Cloud Storage: Google Drive, Dropbox

• Scheduling: Calendly, Google Calendar

• Social Media Platforms: Facebook, LinkedIn, Instagram, YouTube, TikTok, Twitter(X)

• Advertising Platforms: Facebook Ads, Google Ads, LinkedIn Ads

6.3. THIRD-PARTY PRIVACY POLICIES

These third-party services have their own privacy policies. We encourage you to review them. We are not responsible for the privacy practices of third-party services.

7. MARKETING COMMUNICATIONS

7.1. OPT-IN

We only send marketing communications to individuals who have:

• Provided explicit consent (opted in)

• Purchased from us (existing customer relationship)

• Provided their information in connection with our services

7.2. UNSUBSCRIBE

You can unsubscribe from marketing emails at any time by:

• Clicking the "unsubscribe" link in any email

• Emailing us at [Your Email]

• Updating your preferences in your account settings

7.3. TRANSACTIONAL EMAILS

You cannot unsubscribe from transactional emails related to your purchases or account (receipts, access information, important updates).

8. DATA SECURITY

8.1. SECURITY MEASURES

We implement reasonable technical and organizational measures to protect your personal information, including:

• Secure Socket Layer (SSL) encryption for data transmission

• Secure servers and data centers

• Access controls and authentication

• Regular security assessments

• Employee training on data protection

• Secure payment processing through PCI-compliant providers

8.2. NO GUARANTEE

While we take reasonable precautions, no security measure is 100% secure. We cannot guarantee absolute security of your information.

8.3. YOUR RESPONSIBILITY

You are responsible for:

• Maintaining the confidentiality of your login credentials

• Using strong passwords

• Logging out of shared devices

• Notifying us of any suspected security breaches

9. DATA RETENTION

9.1. RETENTION PERIOD

We retain your personal information for as long as:

• Necessary to provide Services you've purchased

• Required by law or for legitimate business purposes

• You maintain an active account with us

• Needed for legal, accounting, or compliance purposes

9.2. RETENTION PERIODS

• Account Information: Duration of account plus 7 years

• Payment Records: 7 years (Australian tax requirements)

• Marketing Information: Until you unsubscribe or request deletion

• Support Communications: 3-7 years

• Course/Program Data: Duration of access plus 2 years

9.3. DELETION

After the retention period, we securely delete or anonymize your information unless we're legally required to retain it.

10. YOUR RIGHTS UNDER AUSTRALIAN PRIVACY LAW

Under the Australian Privacy Principles, you have the right to:

10.1. ACCESS

Request access to the personal information we hold about you.

10.2. CORRECTION

Request correction of inaccurate, incomplete, or out-of-date information.

10.3. DELETION

Request deletion of your personal information (subject to legal retention requirements).

10.4. RESTRICTION

Request restriction of processing in certain circumstances.

10.5. DATA PORTABILITY

Request a copy of your information in a structured, machine-readable format.

10.6. OBJECT

Object to certain types of processing (e.g., direct marketing).

10.7. COMPLAINT

Lodge a complaint with us or the Office of the Australian Information Commissioner (OAIC).

11. HOW TO EXERCISE YOUR RIGHTS

To exercise any of these rights, contact us via the contact form on this site.

We will respond to your request within 30 days. We may need to verify your identity before processing your request.

12. INTERNATIONAL DATA TRANSFERS

12.1. Some of our third-party service providers are located outside Australia (primarily in the United States and Europe).

12.2. When we transfer your information overseas, we take reasonable steps to ensure recipients comply with the Australian Privacy Principles or have equivalent protections in place.

12.3. By using our Services, you consent to your information being transferred to, stored, and processed in countries outside Australia.

13. CHILDREN'S PRIVACY

13.1. Our Services are not directed to individuals under 18 years of age.

13.2. We do not knowingly collect personal information from children under 18.

13.3. If we become aware we have collected information from a child under 18, we will take steps to delete it.

13.4. If you believe we have information about a child under 18, please contact us immediately.

14. CHANGES TO THIS PRIVACY POLICY

14.1. We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

14.2. Changes will be effective immediately upon posting to our website.

14.3. We will notify you of material changes via email or prominent notice on our website.

14.4. Your continued use of our Services after changes constitutes acceptance of the updated Privacy Policy.

15. COMPLAINTS AND DISPUTES

15.1. INTERNAL COMPLAINTS

If you have concerns about our privacy practices:

1. Contact us using the details in Section 16

2. We will investigate and respond within 30 days

3. If you're not satisfied, you may escalate to the OAIC

15.2. OFFICE OF THE AUSTRALIAN INFORMATION COMMISSIONER (OAIC)

If you're not satisfied with our response, you can lodge a complaint with:

Office of the Australian Information Commissioner (OAIC)

Website: www.oaic.gov.au

Phone: 1300 363 992

Email: [email protected]

16. CONTACT INFORMATION

For privacy-related questions, requests, or complaints, contact:

Privacy Officer

Gavin Reddrop

Reddrop Group Pty Ltd

Email: [email protected]

ABN: 70 626 690 622

17. CONSENT AND ACKNOWLEDGMENT

BY USING OUR WEBSITE OR SERVICES, YOU ACKNOWLEDGE THAT:

• You have read and understood this Privacy Policy

• You consent to our collection, use, and disclosure of your personal information as described

• You understand your rights under Australian privacy law

• You consent to the use of cookies and tracking technologies

• You consent to your information being processed by AI systems and third-party services

• You consent to international data transfers as described